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Massimo Pitis graphic designer, consultant / Italy

Exhibition design: its future and power of expression
10 / 11 (Sat)	11 : 00 - 11 : 45
C3 (Reception Hall)

Teacher (b. 1964) of Visual Communication at the Politecnico di Milano and of Tools and Techniques of Graphic Design at the Rome University, La Sapienza. In 1995 he founded the Vitamina studio with Aldo Buscalferri, where he does graphic design work, calligraphy, photography, and illustration for industrial clients. In 2002, he became the creative director at Landor Associates in Milan. He is the vice-president of BEDA. His clients include MTV, Heineken, Onyx, Sony, Mediaset (TV network) and Blu (an Italian mobile phone company). He also made a hip version of the existing typeface Agenda, called Diario.

asfalto exhibition: the curator, Mirko Zardini, starts from the unusual concept of tarmac as a means of recording the passing of everyday existence (c) Giovanni Chiaramonte
	asfalto exhibition: the catalogue, designed by Massimo Pitis is published by Eleta/Mondadori