John Maeda (USA)

Tofu Boy.

MANUEVERING WITH EASE ["What should we do next?" Drink water. Use restroom. Spend more time with your kids. Call your parents.] THROUGH A VISUALOGUE FORMAT, JOHN MAEDA CAPTIVATED THE AUDIENCE [Tofu. Tofu Boy. Fried Chicken Boy. Heroes. Paul Rand. Real design. Humble. Japan. Reactive (local). "No practical purpose, but fun!" Fans. Matsuri. Lifespan one minute. Kids like risk.] WITH HUMOROUS NARRATIONS PROVIDING INSIGHT [Curiosity. Looking inside the computer. Naomi Enami. "Flying Letters". Beginning. Graphic design. Typography. Experimental. Apple computer. Limitations. Constraints. Mystery. Wonder.] INTO A UNIQUE AND INSPIRATIONAL CREATIVE PROCESS [Back at MIT. Muriel Cooper. Information Landscape. Eye Candy. Eye Meat. Brain Meat = education. Computer = pencil.] AND BODY OF WORK [Atom Boy. Sweat. Diesel x 3. "Creative Code". Student work. My work. No Assistants = More work. Peter Cho. Modulations.] BEING SENSITIVE TO THE SMALL SURPRISES [Human vs. Computer. Google. Computer. Human. Art. Design. Love. Hope. Coffee maker vs. The Cube. Photoshop version one point Tree. Super Paint. Cheeto Paint.] FOUND IN EVERYDAY LIFE [No smoking. Airports. Windows. Ticket machines. Windows. Hotel rooms. Windows.] MAEDA-SAN'S WORLD IS FILLED [The natural curiosity of life. Beauty. Hearts.] WITH HUMOR, HEROES TOFU, LETTERS AND GAMES. ["What should we do?" Listen to your critics. Be generous with ideas. Share. Breathe often. Ikko Tanaka. Stay normal]. THIS IS HOW HE BEGINS TO ANSWER THE QUESTON "WHAT SHOULD WE DO NEXT?"
>> Until the 13th of October you can visit a web site created by John Maeda especially for the Visualogue ICOGRADA Congress:

Armand Mevis (Holland)

Identity & Non-Identity

At the far end of a very long room, Dutch designer Armand Mevis showed about 500 of us examples of identity and his work with partner Linda van Deursen. Using Cindy Sherman, Madonna and Belgian fashion designer Martin Margiela, who transmogrify or hide themselves through identity, Mevis delineated the concept. Sometimes, as in the case of French conceptual artist Daniel Buren, Mevis implied that identity should be questioned, but sometimes, as in Madonna's case, linked it directly with commercial success.
Likewise, some of their work is revolutionary, some of it merely commercial. Netherlands-based African artist Meschac Gaba created a fictional "Museum for Contemporary African Art," for which they created an identity, replacing a lack of something with a fictional representation of it. A book for MetaTag - The Society for Old and New Media, focuses on the designers' individual identities by offering two solutions to every problem, Mevis' in English and van Deursen's in Dutch. The book reads in dual directions, further emphasizing the parameters of 'identity' as a concept, and introducing the question, "is identity permanent?"
Posters spanning ten years advertising performances at Het Muziek Theater show that their identities as designers have evolved and matured over time, as they have developed the Theater's public identity. Mevis pointed out that restrictions on graphic programs help clarify identities, as in inivitations for the Stedelijk Museum Bureau Amsterdam, which represents that city's young artists. These are always 15 x 21 cm, horizontal, black and white, and use only typography. Still they represent an astounding variety of visually exciting statements. (MH)

Writer:Kosuke Ikehata/Norimitsu Korekata/Junko Sakamoto/Nobuko Shimuta/Naoko Hasegawa/Osamu Hisanaga/Sakurako Muto/Naho Yoshioka/Maggie Hohle/Brian Palmer, Jacque Lange(ICOGRADA)/Nicole Rechia/Trysh Wahlig/Gitte Waldman/Robert Zolna
Photographer:Yoshimitsu Asai/Yasuhiko Katsuta/Fumihiko Mizutani